PPC Budgeting: How to Set a Budget and Calculate Cost Per Lead
Set a PPC budget with confidence: work backwards from customer value, calculate cost per lead, and decide when to scale or stop with a simple framework.
PPC advertising that pays for itself
Paid traffic is the fastest way to be seen, and the fastest way to waste money without discipline. We structure campaigns around profitable keywords, tight tracking and constant testing.
What's included
Pay Per Click Advertising from ONS Infosolutions
- Google Search, Shopping, Performance Max, Display and YouTube campaigns
- Meta (Facebook and Instagram) and LinkedIn advertising
- Keyword research, negative keyword hygiene and match-type control
- Landing page recommendations and A/B testing
- Conversion tracking and call tracking setup
- Weekly optimisation and clear monthly reporting
Ready to start?
Tell us your goals and we will recommend the right scope and budget.
Request a proposalOur process
How we deliver PPC Advertising
- 1
Plan
Goals, budget, target cost per lead or ROAS.
- 2
Build
Account structure, ads, tracking and landing pages.
- 3
Launch
Controlled rollout with daily monitoring.
- 4
Scale
Shift budget to winners and expand what works.
PPC Advertising FAQs
What budget do we need?
It depends on your market and cost per click. We will model expected clicks and leads for your budget before you commit.
Who owns the ad accounts?
You do. We work inside accounts you own, so you keep all data and history.
How fast will we see leads?
Search ads can generate enquiries within days of launch; efficiency improves over the first 4 to 8 weeks as we gather data.
Guides
PPC Advertising guides and articles
Google Ads for Small Business: A Beginner Guide
Google Ads small business guide: how the auction works, which campaign type to start with, and how to avoid wasted spend in your first 90 days.
Related services
Search Engine Optimization (SEO)
Technical, on-page and content SEO that grows qualified organic traffic and leads.
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Social Media Management
Content, community and paid social that builds an audience and drives enquiries.
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Blog Marketing
Search-led articles and content hubs that attract, educate and convert.
Read moreFree consultation
Get help with PPC Advertising
Select every service you are interested in, tell us a little about your business and we will reply within one working day with next steps and a tailored proposal.
- No-obligation discovery call
- Transparent pricing, no lock-in surprises
- Reply within one working day
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